Head of Digital Role Challenge
This is your opportunity to showcase your strategic thinking. We want to see how you tackle a real-world digital marketing plateau within the Zambian market
Context
Blink Marketing Solutions is hiring a Head of Digital to lead a key client account. This established brand has a strong offline presence but faces stagnating digital growth despite healthy traffic and engagement. Your mission is to diagnose the problem and design a 90-day reset strategy.
The Brief
Design a 90-day digital reset strategy to unlock growth. You must work within the following strict constraints:
What to Cover
- Diagnosis: Explain the plateau's cause and the data you'd prioritize.
- Strategy: Outline your core strategy and how channels will work cohesively.
- 30-60-90 Day Plan: Detail your priorities and expected outcomes.
- Local Market Context: Demonstrate deep understanding of Zambian/African user behavior.
- Success Metrics: Define the KPIs that truly matter for measuring commercial value.
Submission Format
Choose one of the following formats for your submission:
- Maximum of five slides.
- Maximum of 800 words.
- Maximum of seven minute video.
Originality & Integrity
Your submission must be 100% original work created for this challenge. The use of AI tools to generate the full response is prohibited. Be prepared to defend every decision in a live discussion.
Scoring Criteria
Note: Only candidates scoring 95% or higher will progress to the next stage.
